RELATED STORY Experts say groups must adapt to membership changes Consultants say associations should view social media less as a threat and more as an opportunity to engage members, boost fundraising and encourage networking. Social media is not an outcome; it is a way to learn, said Eric Wulf, head of International Carwash Association. Stacey Wilson, director of marketing at Drohan Management Group, said, “the concept of an association is a clone of social networking.” Both serve the same purpose—to connect peers. Social media “naturally presents an opportunity to reach out” to members, especially young members who are active on Facebook, Twitter and LinkedIn,… Read More